What development covers
Development makes the website work: pages, mobile layouts, forms, loading performance, and hosting. It should help visitors understand your offer and contact you.
What marketing covers
Marketing helps people discover your business through search, ads, referrals, listings, and useful content. A new website alone does not guarantee more traffic or inquiries.
Decide what needs attention first
If visitors struggle to use the site, review loading, content, navigation, and forms. If the site works well but few prospective customers see it, review your marketing channels.
Plan them together
Before increasing ad spend, test the pages the campaign sends visitors to. Track inquiries and customer acquisition costs so you can assess both the site and the campaign.